Friday, September 19, 2008

The FashionHow Report- Commes des Garcons to H&M




Rei Kawakubo brings his avant-garde Japanese yet French named label, Commes des Garcons, to H&M this November. The collaboration was announced last April and will be launched at the Tokyo H&M before the world wide roll out a few days later. After getting a first look at the collection in the September issue of W and a few online leaks via various websites, I can say the collection remains true to Rei's style. The collection is composed of both men's and women's apparel and features a very Tim Burton-esque Lolita Goth dress and loads of polka dots. Of the collaboration Rei says, "It is a fascinating challenge to work with H&M, since it is a chance to take the dilemma (of balancing creation and business) to its extreme, and try and solve it." Commes de Garcons' H&M collaboration adds to H&M's list of modern legends who have done capsule collections for them in the past, including Karl Lagerfeld, Stella McCartney, Viktor and Rolf, and most recently Roberto Cavalli.


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