According to WWD, John Galliano has recently signed a five year licensing deal with Italy's Marcolin to produce a line of men's and women's eyewear. The line will include both sunglasses ad prescriptive eyewear and will be unveiled next fall. According to Galliano "Sunglasses and eyewear are essential accessories to make a statement on and off the runway", according to most branching out into eyewear is a great way for a brand to reach the masses even in our struggling economy. I, like most 20-somethings in America, can't afford Galliano's beautiful gowns but I can save up for a pair of Galliano sunglasses or frames when its time to update my prescription. If the colorful eye makeup that strolled down the runway with his fall 08 collection is any indication of the twist he wants to put on eyewear, expect loads of color and nothing less excitement. (http://www.wwd.com/fashion-news/galliano-signs-sunglass-license-1653175)
Posts
No comments:
Post a Comment