The FashionHow Report-Oscar De La Renta's interview w/WWD

Oscar de la Renta along with his son-in-law Alexander Bolen, the fashion houses' CEO, sat down with one of the staffers of WWD to discuss the brand's future and to squash any rumors that he's thinking of selling. The lengthy interview covered the brand's continued growth of eveningwear, a bigger push into fragrances, and an international rollout of retail stores. The 75 year old designer also said he has no plans of retiring in the foreseeable future, and therefore has not even begun to think of grooming one of his many talented assistants to take his place. He also enlightened us all on the reason his fashion shows are so lengthy, he feels sorry when he has to cut a dress. With regards to the rumors that the company is for sale and actively seeking new investors both Bolen and de la Renta responded with firm nos. I would say it's safe to assume that we can all rest well assured that this brand will continue to navigate the fickle waters of fashion with ease for many years to come, especially with the creative force of Oscar de la Renta at the helm. For the full interview click herehttp://www.wwd.com/issue/article/126267?page=0