The FashionHow Report - John Galliano does eyewear

According to WWD, John Galliano has recently signed a five year licensing deal with Italy's Marcolin to produce a line of men's and women's eyewear. The line will include both sunglasses ad prescriptive eyewear and will be unveiled next fall. According to Galliano "Sunglasses and eyewear are essential accessories to make a statement on and off the runway", according to most branching out into eyewear is a great way for a brand to reach the masses even in our struggling economy. I, like most 20-somethings in America, can't afford Galliano's beautiful gowns but I can save up for a pair of Galliano sunglasses or frames when its time to update my prescription. If the colorful eye makeup that strolled down the runway with his fall 08 collection is any indication of the twist he wants to put on eyewear, expect loads of color and nothing less excitement. (http://www.wwd.com/fashion-news/galliano-signs-sunglass-license-1653175)

An Interns Diary-Journal 2 By Anastassia Simon

When searching out story ideas, it all starts in my inbox. Before I start trawling various fashion sites in search of the scoops of the day, I check my inbox for headlines, tips and anything that can lead to something worth writing about. Every morning I am inundated with emails highlighting what's in style this week, what celebrities are thinking of designing a line of t-shirts and who may or may not be selling their companies. Once I've honed in on stories that are worth reading more on, I do just that. I scour blogs, online newspapers, and even the gossip sites from time to time, to find the source of whatever rumor I received while having my morning coffee. Once I get down to the bottom of the story, I submit it and if it's loved it appears here for you all to read and enjoy. Hopefully this week I'll find loads of interesting story ideas awaiting me in my inbox so that I can keep you all well informed as we quickly approach fashion week

Tiffany vs eBay

In a ruling on Monday jeweler Tiffany & Co was found to be responsible for policing the use of their trademark online, not auction platforms like eBay. This comes after a 2004 lawsuit Tiffany filed against eBay alleging that most items listed for sale as genuine Tiffany products were indeed fakes. US District Judge Richard Sullivan ruled that eBay can't be held liable for trademark infringement, and stated that they took all of the appropriate steps when Tiffany notified them of suspected counterfeit goods. Similar lawsuits were filed against the site in Europe, one by luxury giant LVMH and another over the supposed sale of fake Rolex watches. eBay lost both cases in Europe and were forced to stop selling certain LVMH owned cosmetics and to actively prevent the sale of Rolex watches. In fashion where fakes often outnumber genuine articles, this ruling can make it harder for consumers shopping on eBay to find authentic goods.

The FashionHow Report-Oscar De La Renta's interview w/WWD

Oscar de la Renta along with his son-in-law Alexander Bolen, the fashion houses' CEO, sat down with one of the staffers of WWD to discuss the brand's future and to squash any rumors that he's thinking of selling. The lengthy interview covered the brand's continued growth of eveningwear, a bigger push into fragrances, and an international rollout of retail stores. The 75 year old designer also said he has no plans of retiring in the foreseeable future, and therefore has not even begun to think of grooming one of his many talented assistants to take his place. He also enlightened us all on the reason his fashion shows are so lengthy, he feels sorry when he has to cut a dress. With regards to the rumors that the company is for sale and actively seeking new investors both Bolen and de la Renta responded with firm nos. I would say it's safe to assume that we can all rest well assured that this brand will continue to navigate the fickle waters of fashion with ease for many years to come, especially with the creative force of Oscar de la Renta at the helm. For the full interview click herehttp://www.wwd.com/issue/article/126267?page=0

The FashionHow Report - Testino Diary

Mario Testino takes us behind the lens of his camera and gives us a glimpse of his glamorous life by way of a three week dairy he kept for The Independent. The dairy includes Testino's musings on snapping Prince Charles and his sons for a royal Christmas card, turning 17 year old girls into household names, Gwyneth Paltrow's singing and how South Americans grow up in their bathing suits. All and all the article provides a great peak into the mind of the man who shoots almost every American Vogue. Testino proves that above all else he's just like the rest of us, if the rest of us happen to be world renown, jet setting photographers.

An Interns Diary - Internship Journal 1

When I was initially asked to start a dairy of my ins and outs as an intern my actual reaction was, "Great, but I don't know how interesting I am". I instantly sent a text to one of my friends who assured me that I indeed was not interesting but my internship was. That gave me a much needed morale boost so that I could get started with chronicling my journey as a lowly intern. Basically my days are spent digging up the goods on various industry insiders to make sure that you, our lovely readers, are always kept in the loop. My life is far from the drama of The Hills or the glamour of The Devil Wears Prada but I do get to do some cool stuff, like interview up and coming designers for the blog. Speaking of which, last week I was beyond happy to interview Kenyatta Williams, a New York fashion week first timer, about her life, fashion, and a collection of swimsuits inspired by the twists and turns of romance. Currently I have a whole slew of things that I'm working on and look forward to filling you in on all of them in the weeks to come. By Anastassia

The Sexy Career Coke by Patricia Field

Fashion guru Patricia Field follows in the footsteps of designers Julian MacDonald, Matthew Williamson, Jonathan Saunders, and Manolo Blahnik by teaming up with Coca Cola Great Britain to design four limited edition Diet Coke bottles. The Diet Coke City Collection will be sold exclusively at Selfridges in London, with 25 sets being sold on patriciafeild.com . The bottles exhibit Field's edgy, urban style that we all became acquainted with through watching countless hours of Carrie and her girls walking the streets of New York on Sex and the City. According to Field ""The 'diet Coke' City Collection captures today's modern women, confidant, glamorous, sexy and more in charge of their own lives, and represents the areas of life that are most important to them such as: 'career', 'passion', 'love' and 'fashion'. In addition the designs represent 'diet Coke' as a sexy, sassy brand perfectly compatible with today's woman." The gold bottle represents "Career", the pink bottle "Love", the purple bottle "Passion", and the turquoise bottle "Fashion" By Anastasia Simon

Karl Wears Yellow To Save Lives!!!

The one and only Karl Lagerfeld dons a yellow reflective vest over his usual all black ensemble for a new French road safety campaign. The ad declares "It's yellow, it's ugly, it doesn't match anything, but it can save your life." The vest and a reflective will become mandatory for all drivers and cyclists on July 1. I guess if Karl wears it, it can't be that bad. By Anastasia Simon

Beautiful

To those of us familiar Tyra Banks' show America's Next Top Model, this is the elegance and emotion that she so often tries to coax from her contestants in their weekly challenges. This photo shot by Steven Meisel for the much anticipated July issue of Italian Vogue, is one of many featuring some of the most celebrated black models of all time. Along with Tyra there are shots of Pat Cleveland, Veronica Webb, Iman, and Naomi as well as relative new comers like Liya Kebede, Chanel Iman, and Joudran Dunn. This issue comes amid the controversy being placed on the industry to use a greater variety of models that more accurately represent real women, starting with last year's call for healthier models and carrying over this year's call to show women of all shades. No matter what your take on the issue, this will surely be a Vogue for the history books. By Anastasia

Kirk Shannon-Butts & Patricia Fields

Patricia Field for Payless

Last week, Glamour Magazine Men's editor & FashionHow Speaker
Kirk Shannon-Butts
went to the preview party for Sex and the City stylist Patricia Field's new shoe collection for Payless. Here's his report from the night out... http://www.glamour.com/fashionbeauty/blogs/suze/2008/06/pat-field-payle.html

VMAN-FORD MODEL SEARCH

Ford Model partnered with V Magazine to search for the next cover model for VMAN. Diesel recently signed on as a sponsor and is giving the winner a Diesel wardrobe. The first event is taking place in NY next Wednesday and Thursday (4/30 & 5/1) at the Diesel store in Union Square. For more information logon to www.vman.com. Please let us know at FASHIONHOW if you make the cut. Best of Luck.

FASHIONHOW TV

Christie backstage with Designer Victor DeSouza

CALL FOR ENTRANTS FOR SEVENTH ANNUAL INTERNATIONAL TALENT SUPPORT CONTEST

ITS SEVEN: The Seventh Edition is Off and Running
The Seven Heavenly Sins, The Seven Virtues of Creativity

ITS SEVEN –International Talent Support, a platform for young talents from different fields of creativity from all over the globe, is on its way and is headed straight towards the event to be held from July 18-19th 2008, in Trieste, Italy. ITS was created and is developed by Eve, in collaboration with Diesel.

For ITS SEVEN, seven “heavenly sins” have been created: the seven virtues that contrast with the seven deadly sins. These seven virtues incarnate the various attitudes and values that distinguish ITS: creativity, coolness, intelligence, team spirit, respect, perseverance and happiness. They are the building blocks of ITS, the fundamental elements of the ITS philosophy and are present in everything it does and all the projects it develops. ITS looks for these virtues even in the personalities and creations of its finalists.

ITS FASHION offers finalists a wide range of opportunities that go from financial support to work experiences, from projects to special prizes: the Diesel Award substantially assists the winner’s breakthrough into the international fashion industry. Last year’s winner was offered the opportunity to design a mini-collection, thanks to an internship at the Diesel HQ in Italy, which features a personalized label and is distributed in the most exclusive Diesel stores worldwide; Fashion Collection of the Year gives the winner €20,000 to create a new collection to be presented at next years edition of ITS and the opportunity to become part of the jury; the Maria Luisa Award, a shop window and sale of the collection in the famous Parisian boutique; the i-D Styling Award, a one-month experience at i-D headquarters concluded by a photo shoot; the Vertice Award, a shop window in the Vertice boutique in Turin. PUNTOSETA will support the finalists with its textiles to create their collections. L’Oréal Professionnel will create the hairstyling for the fashion show and Patricia Milton the make-up.

ITS ACCESSORIES, in collaboration with YKK, is now in its third edition, and confirms its position as an important international competition in the field of accessories design. The prizes to be won in this competition, a contest dedicated to all types of accessories, are: Accessories Collection of the Year, with a prize of €10,000, and the YKK Award, €10,000 + photoshoot. Ferragamo will offer accessories finalists their support once again this year, not only in the production of shoe prototypes but also of bags.

ITS PHOTO, sponsored by MINI, is a competition for photography schools from all over the globe. This year the theme of the competition is “The Other” and it will grant the MINI Clubman Photo Award which offers the winner €10,000 and a professional shooting. The photography contest has also made its way to the internet with the introduction of ITS PHOTOweb which opens its doors to photography lovers and amateurs. This on-line competition will give its overall winner the chance to become a finalist in ITS PHOTO during ITS SEVEN. Their photographs will be displayed in the exhibit and will be in the running for the prizes that are up for grabs. The SVA Photoglobal Award offers the winner a scholarship for the one-year intensive photography course at the School of Visual Arts in New York City. Denis Curti, the director of Contrasto, Milan, will be the artistic director of ITS#PHOTO.

All applications must reach EVE offices by 25 March 2008 (for more information please log on to www.itsweb.org). In April a panel of judges specifically chosen from the fields of fashion and accessories and one from the field of photography will select the finalists in each category.

ITS#FASHION SNAPSHOT

WHAT IT IS
A competition for fashion design students and young fashion designers from all over the world organized in partnership with Diesel, presenting partner of ITS#SEVEN. It’s one of the creative fields explored by International Talent Support.

HOW TO ENROLL
Contestants will enrol a freely inspired collection of 5-8 outfits. They must fill in an entry form on-line and ship to the EVE offices a portfolio with all information (concept, sketches, photos) on their collection.

TIMINGS
- End of March ‘08: deadline to enroll
- 14 - 15 April ‘08: Finalists pre-selection
- 18 - 20 July ’08: ITS#SEVEN, Trieste, Italy

PRIZES
- Fashion Collection of the Year: € 20.000 to develop a new collection that will be presented at ITS#EIGHT
- Diesel Award: production and worldwide distribution of a capsule collection of 5 pieces bearing the winner’s name
- Fashion Special Prize: € 5.000
- i-D Styling Award: work experience at i-D on a photo shoot to be published on a future edition of the magazine + expenses reimbursement (£ 1000 for UK citizens, £ 2000 for foreign citizens)
- Maria Luisa Award: window display and sale in the Maria Luisa boutiques in Paris during Paris Fashion Week
- Vertice Award: Vertice is a renowned fashion boutique in Turin, Italy. The winner will have a window display during International Contemporary Art Fair “Artissima”

For more information please visit: www.itsweb.org

FASHIONHOW Delivers

Hey There
So I hosted a Beauty Launch w/ Eleven Skin. Michael attended the Fashionhow in Atlanta, and followed up with me during his adventure in LA! So he made a call & got hired to work an event in Hollywood filled with major producers, publicists, actors, & LA socialites!
Michael did a great job!!!

Thanks Fashionhow!!!

Lauren "Daisy" Lewellyn
Fashion, Beauty, & Lifestyle Expert
Daisy@DaisyLewellyn.com
www.DaisyLewellyn.com

SPONSORED BY POM Wonderful

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